PRESS KIT Silmo 2012

Published on by Pierre Stril - updated on

The SILMO 2012 effect is up and running!

In an offbeat but determined manner, the MONDIAL DE L’OPTIQUE (World Optical Fair) has launched a call for dynamism. Every aspect of the exhibition reflects the energy it generates, with exhibitors turning out in force and offering a wide array of creative products across all business segments and for all types of markets: Luxury & Couture, Fashion, Village Brands, Young Designers, Optical Brands, Design by Asia, Sport, Sport Casual and Children... not to mention lenses, technical equipment, store design and layout, services, etc.

However, SILMO, the No 1 business platform, would not be the World Optical Fair but for its wealth of stands to explore and numerous information and training points. It is not by chance that professionals from all over the world gather together to take advantage of four action-packed days experiencing at first hand the dynamic power of the «Silmo effect!»


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