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BAARS - Optical frames & sunglasses

Parc ouest Veyziat
rue de la calatière

01100 Oyonnax



In complicated and complex times BAARS embodies simplicity and sobriety. Guillaume, the designer, is inspired by Dieter Rams “Less is more” approach: pure, robust and simple lines.
As a consequence BAARS developed a unique magnetic hinge. No more loose screws or worn-out hinges. Front and temples are just connected via the magnetic power thus avoiding breakage of mechanical connective parts. This construction brings a strong and durable frame to the wearer. Additionally, it offers options to add temples in different colours or materials with no wear and tear.


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