Brand : Berlin Eyewear
The Michael Pachleitner Group is a privately owned, Austrian-based full service supplier of optical products with several locations in Europe. The success story began in Graz in 1949. In the meantime, the company has established itself internationally with sunglasses and eyewear brands such as Daniel Hechter, H.I.S Eyewear, SPECT, Red Bull SPECT, kiotonakamura, Berlin Eyewear, Jérôme Boateng and Ruud van Dyke. Presently, the Michael Pachleitner Group exports their products to over 70 countries.
STREETSTYLE MEETS DIVERSITY
Berlin: A city whose very name stands for constant change, individuality and a feeling for trends far removed from the mainstream and brand fetishism. For it is no metropolis of luxury but one that embraces street style. Anything goes as long as it is authentic, an element that is prominently represented in the brand
portfolio of the MP Group. A little bit of multi-culturalism, a little bit of chic – without ever becoming pretentious – and affordable for everyone. Gender roles are likewise a thing of the past with unisex being the overarching principle.