Brand : Genesis
Area98 stands out in the Eyewear market for its constant pursuit of innovation and the vibrant creativity of its collections. How do we like to describe our company? Dynamism, product culture, international design, diversified products for different targets, guiding values and price brackets, strong ties to its local area: these are the winning factors that make Area98 one of the most original companies in the eyewear sector.
Among our 7 brands, which are constantly growing one collection after the other, there is one premium branch dedicated to Coco Song, CCS and Robert Rüdger frames, one fashion branch for Kaos and La Matta frames and a diffusion branch for Genesis and Oliviero Contini collections.
Thanks to its constantly growing business in the major European and non-European countries and with a strong presence in the east-Asian market, Area98's operations are focused mainly on the international marketplace: its exports are over 90% of the company turnover. Our main markets are Europe, Far East as well as the United States.
A revolution that starts with their slogan: Art Wear will be the brand’s new slogan throu-ghout 2018, indicating an eyewear range inspired by the art world and in particular, by pop art. All of the new Genesis models speak a new language, starting with the designs of the frames, which are clean and distinctly un-conventional. Acetate layers in contrasting colours are placed horizontally or vertical-ly along the frame fronts, or create asym-metric details on one side, along the brow and/or the lug.