/Catalogue-2019/Products-list 1217325 1279926 4981bd4a-07d6-e911-80e3-0050568d0678

The Öga Collection - 10122

MOREL

The Öga Collection - 10122 - The new concept of the Öga collection will delight the most demanding users, by offering them eyewear with a contemporary style and fluid, clean lines. But these prim-looking frames are in fact very carefully engineered. They pay tribute to functional design, which is in the DNA of the Öga collection. The most discerning will surely recognize their advanced engineering and design.
 
One cannot remain indifferent to the highly studied craftsmanship of the new concept of the Öga collection. The smart design of the glasses catches the eye and reveals a carefully controlled play on materials. 

An acetate eyewire is fixed onto the metal browbar, and is supported by two nylon wires. The construction is ingenious, and matte or glossy metal offers a marvelous contrast with matte or translucent acetate. 
The nylon wires, two for each eye, have a dual function: they complete the studied assembly and at the same time bring some color. That ingenious assembly gives the whole some touches of bright colors. 

While the front and overall look of the frame will appeal to those who appreciate fine design, creativity is even extended to the temples.
The open-work hinges reveal a fine colored blade that livens up the appearance of the glasses. The architectural lines of the hinge arouse curiosity, a bit like a window giving a view of the creative work of the designer.

Description

The new concept of the Öga collection will delight the most demanding users, by offering them eyewear with a contemporary style and fluid, clean lines. But these prim-looking frames are in fact very carefully engineered. They pay tribute to functional design, which is in the DNA of the Öga collection. The most discerning will surely recognize their advanced engineering and design. One cannot remain indifferent to the highly studied craftsmanship of the new concept of the Öga collection. The smart design of the glasses catches the eye and reveals a carefully controlled play on materials. An acetate eyewire is fixed onto the metal browbar, and is supported by two nylon wires. The construction is ingenious, and matte or glossy metal offers a marvelous contrast with matte or translucent acetate. The nylon wires, two for each eye, have a dual function: they complete the studied assembly and at the same time bring some color. That ingenious assembly gives the whole some touches of bright colors. While the front and overall look of the frame will appeal to those who appreciate fine design, creativity is even extended to the temples. The open-work hinges reveal a fine colored blade that livens up the appearance of the glasses. The architectural lines of the hinge arouse curiosity, a bit like a window giving a view of the creative work of the designer.

Brand : MOREL

Stands:

  • 5 H 054

Complementary information

Public target

  • Homme

Exhibitor

MOREL - Optical frames & sunglasses

MOREL

THE MOREL HERITAGE
The Morel story is one of a family which has been creating eyewear for four generations. Each generation learned from the one that preceded it, adding its own entrepreneurial vision.

IN THE HEART OF THE UPPER JURA
The parent company of Morel is still located where it all began, in the upper Jura, the cradle of French eyewear.
Morel first based itself in Les Rousses, in the family-owned farm, and later moved to Morez, the eyewear capital. The Morel family had several plants.

INDEPENDENCE
Morel works with its own collections, free from constraints and barriers. The company cherishes its freedom, which allows it to unleash creativity ingenuity when it creates new, exclusive designs.
Faithful to its values, Morel controls all aspects of its strategy without bending to market pressures.

COSMOPOLITANISM
Serving international markets is part of Morel’s DNA, which has built up a strong network of distributors since the 1930s by virtue of patience and professionalism. Today, the Morel brand is present at private retailers in more than 90 countries.
Because independence and thoroughness are the key values of the Morel culture, the brand has pushed its international strategy further by actively seeking to create subsidiaries. This has enabled Morel to organize and guarantee flawless service quality, which reflects that of its products.

CREATIVITY
The creativity of Morel is seen in the smallest detail. New collections are created in its own design center, where artistic directors, designers, and specialists in color, graphics, and prototyping work together as a team of experts who believe that no challenge is above them!
That is why the brand, ever a trailblazer, has surprised the market by using atypical and innovative materials and know-how: carbon, wood, and more recently, leather and 3D printing.

THE PEOPLE AT THE HEART OF MOREL KNOW-HOW
The history of Morel is that of people. It is of a family with a passion, of course, but one that has been able to bring together multiple talents and personalities.
Today, 280 people work for Morel. The team of people consists of almost 10 different areas of expertise from design to production, and spans to commercial, logistics, and administration.
Morel has a complete and complementary team, producing a turnkey offer: from the first draft to the final customer.

Brand

MOREL

The creativity of Morel has led to size strong, complementary collections: 1880, Öga, Koali, Lightec, Nomad and Azur, a very new sunglass collection.

All products of this brand