- MOREL FRANCE
Updated on 02/16/2021
Present on exhibition Silmo Paris 2021
From 24 to September 27, 2021
Frames 6 - Fashion design Hall 5
117 ROUTE DES BUCLETS
- 5 H054
IN THE HEART OF THE UPPER JURA
The parent company of Morel is still located where it all began, in the upper Jura, the cradle of French eyewear. Morel first based itself in Les Rousses, in the family-owned farm, and later moved to Morez, the eyewear capital. The Morel family had several plants.
Morel works with its own collections, free from constraints and barriers. The company cherishes its freedom, which allows it to unleash creativity ingenuity when it creates new, exclusive designs.
Faithful to its values, Morel controls all aspects of its strategy without bending to market pressures.
Serving international markets is part of Morel’s DNA, which has built up a strong network of distributors since the 1930s by virtue of patience and professionalism. Today, the Morel brand is present at private retailers in more than 90 countries.
Because independence and thoroughness are the key values of the Morel culture, the brand has pushed its international strategy further by actively seeking to create subsidiaries. This has enabled Morel to organize and guarantee flawless service quality, which reflects that of its products.
The creativity of Morel is seen in the smallest detail. New collections are created in its own design center, where artistic directors, designers, and specialists in color, graphics, and prototyping work together as a team of experts who believe that no challenge is above them!
That is why the brand, ever a trailblazer, has surprised the market by using atypical and innovative materials and know-how: carbon, wood, and more recently, leather and 3D printing.
Pacific Group presents a dozen brands with complementary positionings and offers you a complete choice of frames, focused on many different consumer profiles. We place ourselves as close as possible to market developments, to make you benefit from the latest trends. In 20 years of existence, Pacific Group demonstrates its knowledge of optics and its reliability.
We master the entire product design chain for the entire collection: design of models, production of frames, cutting and mounting of lenses. This is the "Creative Factory". This positioning makes us very responsive in our offer and also in our services. We have the products you need, when you need them.
Bollé Brands™ encompasses the brands Serengeti, Bollé, Cébé, and Bollé Safety.
Thanks to the complementary know-hows and innovative technologies developed by the four brands in their respective fields of activities, Bollé Brands’ expertise covers a large spectrum of products that meet the highest requirements in terms of protection, performance, innovation and style.
Bollé is a leader in sport and lifestyle sunglasses, cycling helmets, ski goggles, and ski helmets. For more information, visit www.bolle.com.
Cébé is an expert in running, sport and lifestyle sunglasses, cycling helmets, ski goggles, and ski helmets. For more information, visit our website www.cebe.com.
Serengeti is a premium sunglasses manufacturer and provides the most advanced lens technology today. For more information, visit www.serengeti-eyewear.com.
Bollé Safety has concentrated its expertise on protecting people's eyes at work and nothing else. For more information, visit our website www.bolle-safety.fr.