Updated on 09/07/2020

  • Detailed description
  • Exhibitor
  • Brand

Detailed description

Digital signage is an excellent tool for capturing attention, generating traffic and enhancing the brands, services and expertise of an optical point of sale. The digitalization of the sales process allows a better readability of the offer as well as personalized communication. At the heart of the digitalization process is ACTIV’SCREEN®’s dynamic, digital signage solution, which boosts the client experience by enriching their buying process thanks to attention-grabbing media tools. ACTIV’SCREEN® is a ready-to-use solution allowing opticians to increase their digital communication: - Large choice in professional screens adapted to different needs; - Simple and intuitive web interface to manage the screens in the point of sale; - 1000+ animations available to liven up the shop window and its interior.




    Founded in 1996, the IVS group is the world’s leading provider of electronic measurement solutions and specialist in digital signage for opticians. The group's solutions are available in more than 100 countries through more than 35,000 licenses deployed in nearly 30,000 points of sale.

    With its subsidiary ACTIVISU®, the group offers a complete range of "profession-orientated" solutions. They exist in more than 20 languages ​​and are presented around the world by a network of market leaders. Knowledge of optics, mastery of image-processing and multimedia are an integral part of our know-how and passion. Our innovations have been rewarded with several awards: an LSA Innovation trophy and three Gold SILMO awards for technological innovations in electronic measurements. All of ACTIVISU®’s electronic measurement solutions allow opticians to take measurements while respecting the safety requirements imposed by the context of fighting the COVID-19 epidemic. The company therefore supports opticians in the implementation of social distancing within their optical shops.

    With its subsidiary ACTIV'SCREEN®, founded in 2005, the group develops digital marketing solutions dedicated to points of sale: digital signage, interactive applications, phygital devices…, becoming in a few years a major player in digital media amongst opticians in France. ACTIV'SCREEN® has also diversified into other sectors (retail stores, banking, notaries) and is increasingly deployed internationally. ACTIV'SCREEN® is regularly awarded for its innovations and has won several POPAI AWARDS.

    IVS Group, designer of technology.

    See exhibitor