The parent company of Morel is still located where it all began, in the upper Jura, the cradle of French eyewear. Morel first based itself in Les Rousses, in the family-owned farm, and later moved to Morez, the eyewear capital. The Morel family had several plants.
Morel works with its own collections, free from constraints and barriers. The company cherishes its freedom, which allows it to unleash creativity ingenuity when it creates new, exclusive designs. Faithful to its values, Morel controls all aspects of its strategy without bending to market pressures.
Serving international markets is part of Morel’s DNA, which has built up a strong network of distributors since the 1930s by virtue of patience and professionalism. Today, the Morel brand is present at private retailers in more than 90 countries. Because independence and thoroughness are the key values of the Morel culture, the brand has pushed its international strategy further by actively seeking to create subsidiaries. This has enabled Morel to organize and guarantee flawless service quality, which reflects that of its products.
The creativity of Morel is seen in the smallest detail. New collections are created in its own design center, where artistic directors, designers, and specialists in color, graphics, and prototyping work together as a team of experts who believe that no challenge is above them! That is why the brand, ever a trailblazer, has surprised the market by using atypical and innovative materials and know-how: carbon, wood, and more recently, leather and 3D printing.