SILMO 2014,CREATIVE ENERGY
The international optics and eyewear trade fair in Paris drew to a close in an undoubtedly positive atmosphere. It is clear that business volume was strong, despite an economic climate characterised by a great many international geopolitical tensions along with the regulatory uncertainty affecting the industry in France.
Moreover, the strike by Air France pilots certainly penalised both French and international visitors, meaning that the number of professionals attending remained very stable, at 33,301 precisely (56% from abroad, 44% from France).
The 2014 gathering proved once again that SILMO PARIS is THE keynote event to launch new brands (very high numbers this year), discover new companies from all over the world (more than 150 out of a total of 900 exhibitors) and capture the latest trends courtesy of various forecasting tools (Happy Color, Fashion Style, Mo by Silmo etc.). It also offers an opportunity to appreciate the creative energy displayed by exhibitors, who take advantage of this international springboard to unveil innovative products and attractive collections.
Another important component of the exhibition was health and training for opticians, delivered via the SILMO ACADEMY. Over the 2-day event, participants debated and exchanged views on the subject of eye strain.
This has become an extremely well-coordinated symposium enhanced by a number of technical workshops which were greatly appreciated and well attended by opticians.
Make a note in your diary for next year's Silmo, scheduled for 25 - 28 September 2015 at the Paris Villepinte Exhibition Centre
The European optics and eyewear industry under the microscope
In order to make it easier to define the industry's expectations and market realities and provide it with a relevant economic development tool, the sector's two leading events worldwide, SILMO and MIDO, have decided to ask the GfK Institute to conduct a 6-monthly survey. This will act as a barometer to measure the economic performance of the European optics and eyewear industry.
The 1st report is due in March 2015!