SILMO 2016, l'expérience de l'optique en ligne de mire

SILMO 2016, experience optics in focus

After the success of the 2015 edition, SILMO 2016 keeps more than ever its goal to combine business and creativity, constantly seeking to provide meaningful services for attending professionals.

After a 2015 event characterised by an extremely positive business climate and a rise in visitor numbers, the “OPTICS INDUSTRY’S LARGEST FLAGSHIP STORE” announces that continuity will be the Silmo 2016’s theme. Organised even more effectively around four complementary categories – fashion, health, innovation and training –, the key will be to ensure synergy with optics and eyewear industry requirements. The goal is to combine business and creativity, constantly seeking to provide meaningful services for attending professionals, visitors and exhibitors alike.

The various exhibition areas represent the entire industry (optical frames, sunglasses, lenses, contact lenses, low vision, equipment, optical instruments, store layout etc.). They bring together 900 exhibitors from across the globe along with 1,350 designer brands divided into twelve clearly identified segments, enhanced by an updated setting.
Dans chaque zone d’exposition, des « temps forts » permettent aux professionnels d’explorer de nouveaux marchés, de se former et de s’informer, de rester connecté aux innovations et aux tendances, d’échanger et de partager les bonnes pratiques...

Highlights of the 2016 exhibition:

  • Trends Pop-Up Store
  • Secret Store or Commerce 3.0
  • Silmo TV
  • Trends Mag by Silmo
  • Low Vision stand
  • Ab Fab Lab stand dedicated to new technologies
  • Silmo Academy on the theme of “READING”
  • Silmo D’Or Awards

From 23 to 26 September 2016, the entire optics and eyewear world will be gathered in Paris, a unique experience for the development and international standing of the entire industry.

Download the press release by clicking here.