Visuel-Silmo-2015

Silmo Paris is reinventing itself

At Silmo 2015, the focus will be on renewal: it is adopting a more retail-oriented approach. Organised around four themes, it is also revamping its communication strategy by launching a high impact campaign.

Silmo: more than just a trade fair an authentic flagship store

In order to meet exhibitor and visitor needs more effectively and further bolster its status as a leader, Silmo is undergoing a major facelift. No longer just a trade fair, it is now spotlighted as the world’s largest flagship store dedicated to vision. Under one roof, it brings together the optic sector’s most comprehensive offering, confirming its role as a key driver of business for all its participants.

Read the press release

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