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Silmo pavilion delivers on promises in india

Published on by Stéphanie Duplus - updated on

The 10th edition of the Indian In-Optics trade fair won the support of the 20 companies exhibiting together under the joint SILMO VILLAGE banner. 

The 10th edition of the Indian In-Optics trade fair at the Pragati Maidan exhibition centre in New Delhi won the support of the 20 companies (11 French, 8 from Europe including German, Spanish, Italian, Swedish and English companies, plus 1 from Japan) exhibiting together under the joint SILMO VILLAGE banner.

The companies in attendance were satisfied with this immersion which enabled them both to familiarise themselves with the Indian eyewear sector and forge strong ties on this immense continent. The trade fair (200 exhibitors spread over a 1000m2 exhibition area) played host to some 15,000 visitors… from all over India naturally, but also from Bangladesh, Pakistan, Sri Lanka, Asia, Middle East, Japan and even from Europe.

There is a very high demand for eyewear in a country of over a billion people. India is developing operational programmes for the optics and eyewear industry, designed to train new eye care professionals while at the same time improve the skills of existing opticians and optometrists. Real opportunities to be tapped for French and international brands and companies which can benefit from the country’s growth and prosperity.

The companies taking part at the SILMO VILLAGE were able to grasp the full potential offered by the trade fair, together with the need to pursue this initiative at the next edition in 2014.

"I returned from India with a great desire to go back soon… I have two contacts with distributors which I need to consolidate" states Nadine Roth from the French company Face à Face".

"Our trip was highly beneficial as it gave us an invaluable overview of both business and optics in the Indian market. Exhibiting in the pavilion was hugely enjoyable and we made some good contacts. We hope they will develop into fruitful relationships and we will definitely be there next year! " is the verdict of Zoe Cosby from the UK company Oliver Goldsmith.

This international pavilion reinforces the strategy of the SILMO PARIS organisers to unite companies wishing to get involved around joint events in growth markets. 

Download the press release