Visuel-Silmo-2015

Trade fairs retail their appeal

Published on by Stéphanie Duplus - updated on

Since registrations opened two months ago, the number of attendees reserving their stand is already 15% up than this time last year.

Optical trade fairs: a positive dynamic

The positive dynamic generated by the latest edition of MIDO and, more generally, by all optical trade fairs since the start of the year bodes well for the sector.

With the same impetus, SILMO, which is scheduled for 25-28 September 2015, is expecting a record number of exhibitors. Since registrations opened two months ago, the number of attendees reserving their stand is already 15% up than this time last year. Loyal exhibitors need no convincing and are choosing to boost their visibility, with a 4% increase in exhibition space to date. The fair is also attracting newcomers with 30 companies taking part for the first time… and more still to register!

“We are benefiting from positive signals, explains Philippe Lafont, President of SILMO Paris.

A European economy emerging from its sluggishness, an optics sector with a talent for renewing itself, the appeal of Paris for many international visitors and, of course, our ability to create content: SILMO is a platform for sales, a showcase for product offerings and trends, a resource for information and training.”

Read the entire press release