SILMO Istanbul, the leading optical trade show in the MENA region since 2014, a true bridge between Europe and Asia, took place from 18 to 21 November 2021. Despite a restrictive health context, the show remains a leading event and has returned to its 2019 level (after the cancellation of 2020) with more than a hundred exhibitors on 10,100 sqm of stands and 10,450 visitors (-8% vs 19) of which 15% are international.

The Istanbul exhibition benefited from the attractiveness of the SILMO brand, whose international resonance is no longer in question, but also from the energy of the last edition of SILMO Paris 2021, as this video shows.

On social networks, SILMO also demonstrates its appeal -Facebook 30,475 fans and + 164,300 interactions, Instagram 25,505 subscribers and + 40,800 interactions, Linkedin 4,991 subscribers and + 30,000 interactions; as for the "Meet the opticians" series, the videos have posted more than 110,000 views... (Figures as of 29 November 2021).

According to the Exhibitor/Visitor survey, 90% of respondents recognized the importance of the SILMO, and "all of the measures taken by the organizers, the great agility and determination of the entire team made it possible to hold an edition that opens up very favorable prospects for the future." This satisfaction is underlined by very strong and positive expectations for the 2022 edition, and even "an impatience to do it again".

SILMO is also appreciated for its ecosystem of services and information, including SILMO ACADEMY, which advances vision science research by supporting the work of researchers from around the world.

The jury of scientists met to award the 6th grant of 10,000 Euros to Dr. Neema Ghorbani Mojarrad, who was recognized for her study entitled "Refractive error and visual development in the born in Bradford children cohort".

A lecturer at the University of Bradford and a locum optometrist, Dr. Neema Ghorbani Mojarrad completed her PhD at Cardiff University, specializing in genetic information that can be used to predict myopia in children. Her current research interests include the genetics of refractive error SILMO PARIS - Press Release - December 2021 contact lenses and the anterior eye, understanding the causes of myopia, and interventions for myopia management.

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