The strength and appeal of trade fairs are still just as great: they promise encounters with clients and prospects, growth in turnover, and broader business horizons. They also offer the opportunity to take stock of the state of the sector, the reality of the market, and the new trends in terms of innovation and creation. An undeniable international business hub and a remarkable platform for envisioning the future of the optical and eyewear industry, SILMO Paris is its most tangible reflection. Far from just a marketing slogan, its message, “Welcoming Visionaries”, is a rallying cry convening new ideas, concepts, technological developments, and trends.
An overview of the highlights not to be missed throughout SILMO Paris 2022!