Good news: Brands

A CELEBRATION OF COLOUR WITH AFTERNOON X PANTONE

Afternoon (France) has joined forces with Pantone to create a colourful designer eyewear collection. Available in TR90 with a «peach fuzz» texture, as well as a new fine metal version, they feature «2 in 1» lenses to aid reading and protect against blue light, all presented in highly identifiable packaging.

RETRO-CONTEMPORARY MINIMALISM FOR L.G.R.

When travelling through Eritrea in 2005, Luca Gnecchi Ruscone visited an eyewear shop in Asmara that had belonged to his grandfather, who lived in Africa from 1930 to 1970. There, he discovered a box filled with sunglasses imported from Italy 50 years earlier. Fascinated by the frames’ elegant design, he brought them home with him. This marked the beginning of the L.G.R. Eyewear adventure...
and the story continues with an array of collections of elegant eyewear whose minimalist lines draw from the past while looking to the future.

KLEY’S, THE NEO-RETRO BRIDGE

Kley’s is a young French brand that was founded by an optician and designer. Following a career working for others, he decided to create his own collections of sunglasses and optical frames with a classic neoretro flavour. The eyewear has a distinct and original signature: the design of the bridge, a hallmark that gives it real character.

MASAHIROMARUYAMA ERASES EYEWEAR

whose conceptual viewpoint is based on «beauty in incompleteness ». Its latest collection, called «Erase», emerged from a simple idea: «What if one of the extremities were erased?» Like an artist erasing a line, the frames are partially «erased» to create a bold, surprising asymmetrical aesthetic.

MONOGRAM, MINIMALISM MADE IN DUBAI

Monogram, the high-end brand from the United Arab Emirates, is making a name for itself with a minimalist contemporary style combining highly technical shapes with cutting-edge, innovative materials, all produced by carefully selected craftsmen.

MOSCOT: ROUNDER, SLENDER AND MORE INTELLECTUAL THAN EVER BEFORE!

Moscot is the most emblematic of New York eyewear brands and has been building a «vintage-chic» image for 103 years. Zack Moscot, the 5th generation of Moscats, used humour to present the concept for his new collections at Silmo, which he describes as «Rounder, Slender & More Intellectual Than Ever Before!» This approach is illustrated by the launch of five new quirkily-named shapes to add to the Moscot Originals: The Genug, The Gittel, The Lieb, The Zis and The Tuchus. Last November, the American brand opened its first Parisian boutique in Le Marais area, 26, rue du Temple.

HERVÉ DOMAR IN THE FOOTSTEPS OF PIERRE HARDY

Designer shoemaker Pierre Hardy has joined forces with eyewear designer Hervé Domar to create some «impertinent» eyewear collections. At the latest Silmo, they presented episode 2 of their collaboration, the wonderful tale of five new models, a new family with the same spirit and an amazing selection of shapes and colours.

KAFEE RACER, TAVAT EYEWEAR’S BIKER CAPSULE COLLECTION

Norman Schureman, a former lecturer at the acclaimed Art Center College of Design. He has joined forces with the young designer Miguel Harry to produce a capsule collection called «Kafee Racer» in reference to the motorbikes of the same name. Produced in England in the 1960s, the motorbikes embody a unique style whose «mechanical» aesthetics epitomise the rebellious spirit of bikers.

THE ENVIRONMENTAL INNOVATION OF WAITING FOR THE SUN

Ever since its conception, the French brand Waiting for the Sun has adopted a strong environmental approach, looking to the future to create responsible products that combine design and innovation. Always looking to advance sustainable development, the company revealed a new material at Silmo: bio-acetate, which is entirely biodegradable and infinitely recyclable.

GASTON EYEWEAR, A BRAND WITH CHARACTER

The young French company Gaston Eyewear founded by Benjamin Mézière exhibited at Silmo for the first time, making its mark with inventive, atypical frames in bold shapes and colours, «creating a collection with a strong identity and personality.» To be continued...

Download Trends by SILMO #23 (PDF)