Brings together jewellers, luxury brands and specialist makers of exclusive frames; showcased within a dedicated display area, these companies utilise the finest materials — gold, silver, horn, wood, precious stones, etc. — to produce truly exceptional eyewear.
A fusion of art and craftsmanship, the Luxury area celebrates know-how and exclusivity and offers a unique insight into brands whose closely aligned market identities highlight the diversity and particular characteristics of the contemporary luxury sector.
Multi-faceted luxury in optics&eyewear sector
Luxury optics and eyewear revolves around four complementary areas:
- Showcased luxury with aspirational fashion and high-end, mainly couture and designer brands.
- Pronounced luxury with elitist jewellery brands or car makes, for example.
- Confident luxury with exclusive designer and luxury start-up brands.
- Internalised luxury with traditional brands of specialised glasses