Published on by Nicolas Soria - updated on

Creativity, inspiration, conviviality, innovation, design, training: SILMO Paris, FUTURISSILMO!

Specializing in optics, the SILMO exhibition was able to welcome more than 37,000 visitors in 2019, of whom 56% were foreigners.

The 4 forces of the show

SILMO strengths

  • The SILMO d'Or awards, which reward the talent of an entire industry.
  • SILMO Next that brings you prospective and innovation to project you in the future of your business.
  • The application SILMO match to multiply your business opportunities.
  •  The SILMO Academy offers programs and training to stay in step with a constantly changing market.

On site you will find essentially:

  • Glasses
  • Lenses
  • Contact lenses
  • Equipment for sale to the public
  • Equipment and tools for opticians and optometrists
  • Point of sales equipment
  • Materials and components for manufacturing
  • Audiology
  • Trade press
  • Schools - Trainings
  • Professional organisation - Trade fair for Optic
  • Services for opticians
  • Franchisee's networks, Central purchasing, referencing

In 2019, SILMO welcomed 1,000 exhibitors including 1,500 brands on a total surface of 80,000 m2. Passionate and loyal exhibitors (80%) from 42 different countries, distributed in the fashion, health-industry and techno-retail sectors. Every year SILMO welcomes more than 200 new exhibitors. Of the 37,000 visitors from all over the world, 71% have a project to buy and 85% of them realize it. There are 44% independent outlets, 22% mutual channels, franchises and 12% distributors, wholesalers.

SILMO is also a big family, find us at our 6 other meetings around the world.