Voeux 2016 SILMO

Best wishes for 2016 !

SILMO wishes you all the best!

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Silmo d'or vue générale

Silmo d'Or 2015 winners

Discover the lucky winners of the 2015 Silmo d'Or grand prix!

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Trophées Silmo d'or

2015 nominees

Soon the results of the competition Silmo d'Or.... Discover from now the nominees!

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Silmo training

Topic 2015: "Visual efficiency"

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Changer de décor

Changer de décor

Three seconds! That's the time a shop window has to catch the eye of someone walking by! Hence the necessity to catch the potential clients and entice him or her to get into the store...

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Milan Design Week: A breath of inspiration!

Only just recently returned from MILAN DESIGN WEEK, we'd like to share some of the highlights that we brought back with us… A few ideas to give you inspiration for your window displays and merchandising operations. A breath of fresh air and inspiration! 

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Efficience visuelle

Visual Efficiency

The theme concerns all vision specialists in their everyday practice and will be addressed in three panel sessions and two practical workshops.

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Silmo is the international optics and eyewear trade fair in Paris.

This annual trade show takes place at the exhibition Center Paris Nord Villepinte (Paris) , and welcomes the professional of the opticas & eyewear sector (opticians, optometrists, ophtalmologists, manufacturers,…).

11 sectors that make up this outstanding industry:


  1. AB FAB LAB (Absolutly Fabulous Laboratory) - brings together the latest technological innovations, processes and materials, all dedicated to the manufacture of lenses and frames. Surfacing, colouring, components, materials, cutting and 3D printing are all showcased in this truly "universal exhibition" of the industry's finest manufacturing techniques, which are a source of added value.

  2. LUXURY: brings together jewellers, luxury brands and specialist makers of exclusive frames; showcased within a dedicated display area, these companies utilise the finest materials to produce truly exceptional eyewear.

  3. THE VILLAGE: continues to position itself strategically at the intersection of trends and designers. This is an area where design and the most innovative ideas jockey for position to reveal resolutely stylish and exclusive collections with a contemporary appeal...

  4. FRAMES: brings together a comprehensive overview of optical glasses and sunglasses brands. These include traditional eyewear manufactures showcasing their much sought-after and prized expertise, alongside fashion brands and ready-to-wear collections unveiling their exclusive universe reminiscent of the Silmo Fashion Style trends area.

  5. OPTICIAN'S EQUIPMENT: is a must-visit area for professionals wishing to keep abreast of major developments in terms of tools, cutting and measuring instruments, not to mention optometry equipment.

  6. CONNECTED OPTICIANS: introduces partner networks for opticians - central purchasing bodies, chains, management centres, etc. - together with professionals working in the digital domain offering IT and connectivity solutions, websites, social media networks, etc.

  7. SPORT: shines the spotlight on the specific characteristics of dedicated sports glasses and sunglasses, a new exhibition area intended to promote active sports brands and sportswear more effectively.

  8. CONTACT LENSE: reveals solutions and innovations in the field of contact lenses that will create footfall for retail outlets and grow revenue.

  9. LENSES: assembles the work of the world's finest lens manufacturers who present their latest technological innovations with a comprehensive product range including all types of lenses: sport, progressive, ophthalmic, solar, mineral, organic and connected.

  10. POS EQUIPMENT: offers opticians all the tools and resources they need to plan their store layout: furniture, display stands, store signs, merchandising advice, safety, etc.

  11. LOW VISION: offers opticians and other professionals the opportunity to improve their knowledge of this topic, along with practical and useful information to help tackle one of today’s major health problems. 

Silmo is also: an Innovation prize with Silmo d’Or, a training organization with Silmo Education (silmo academy with its colloquium, workshops, conferences, ...), a connected community with Link by Silmo, an fashion and trends E-mag with Mo by Silmo.