- PIERO MASSARO
Updated on 09/01/2021
Present on exhibition Silmo Paris 2021
From 24 to September 27, 2021
Frames 9 - Niche design Hall 5a
VIA CESARE BATTISTI, 14
- 5a J138
Italiana Design is a small Venetian company born in 2003, inspired by the desire to relaunch an exclusively designed Italian product distinguished by beautiful craftsmanship and top-quality materials: totally opposed to the concept of mass production devoid of history, devoid of soul.
Our wager has made history for us, thanks to the talent of designer Piero Massaro, who has created tailor-made eyewear in the exquisite tradition of Italian craftsmanship. Our glasses are marked by enticing details and surprising color combinations.
Piero Massaro is a craftsman capable of “thinking with his hands”. He knows that an artist devoid of technique is helpless. He conducts his orchestra skilfully, for he knows how to play all the instruments.
The artisans working alongside him must perform with almost obsessive precision. They produce small batches of glasses which fascinate us for their capacity to evoke the value of tradition, of respect for the beauty of manual labor, stylistic research, refined design, and excellent material quality.
Such passion and tenacity have enabled Piero Massaro to enjoy international acclaim within the discipline: he received two nominations, in 2012 and 2018; in 2014 he was awarded a prestigious special prize by the international jury of Silmo D’Or.
And then, in 2019, he also won the Japan Eyewear Award in “Ladies Eyewear” category during the 23rd edition of IOFT.
Press release (1)
The textured “Pixel” styles of the new Piero Massaro collection have arrived like a handful of unusual confetti!
Little fragments of acetate in mouth-watering, scented colours like orange and cinnamon, aniseed and coffee, or strawberry and raspberry, arranged elegantly on chunky eyewear.
And then, like colorful streamers, mismatched temples in bright, vibrant colours burst on to the scene, in total, bold contrast to the Havana brown front pieces, almost as if to soften the typically staunch look of these classic acetates.
Eyewear that winks cheerfully on the face of the wearer: an invitation to tackle life with a smile and make the most of every single fleeting moment. So, an absolute must-have for the times we’re living in!
Never excessive or extravagant, the designer’s style stand out, as always, for its clever balances which, even in the boldest new style details, make for appealing, alluring eyewear.
Proud eyewear, the brand of compostable frames that makes you feel good on the inside, because you know that you are doing things well for yourself and for everyone; and on the outside because with its design you will not leave anyone indifferent.
Proud wants to be a benchmark as a brand of sustainable acetate frames. The concept of circular economy is not incompatible with design and quality, as we see in this multicolored compostable acetate frame.
The style of these sustainable glasses does not go unnoticed in this Valencian design that aims to become a benchmark for sustainable fashion. Proud only available at independent opticians.
We are very sorry, but we don't have an unsustainable line.
Staying ahead of the international eyewear industry means adapting many of our
collections into Intelligent Frames featuring our worldwide patented technologies:
EasyClip®, EasyTwist®, and TurboFlex®.
Aspex is constantly pushing technological limits to create new and accessible designs
for every type of customer and their specific needs.
Aspex brings complete value to our eyewear with the highest quality components and
the latest, most durable materials for our collections.
Our brands tirelessly demonstrate the successful formula of innovative technology, industry-leading research and world-class fashion.
Our intelligent approach applies not only to new design concepts, but spans across
our operational efficiencies in customer service, business program development,
market opportunity identification, as well as our service and creative teams.
We’re one of the world’s largest global distributors of quality eyewear and sunwear,
serving markets in North America, Central America, South America, the Caribbean,
Europe, the Middle East, Asia and Australia.
We have established ourselves as an industry leader in technological development and contemporary eyewear design.