Updated on 09/01/2021


Present on exhibition Silmo Paris
From 23 to September 26, 2022
Frames 9 - Niche design Hall 5a


30035 MIRANO

Stands :
  • 5a J138
  • Company details
  • Brands

Company details


Italiana Design is a small Venetian company born in 2003, inspired by the desire to relaunch an exclusively designed Italian product distinguished by beautiful craftsmanship and top-quality materials: totally opposed to the concept of mass production devoid of history, devoid of soul.
Our wager has made history for us, thanks to the talent of designer Piero Massaro, who has created tailor-made eyewear in the exquisite tradition of Italian craftsmanship. Our glasses are marked by enticing details and surprising color combinations.
Piero Massaro is a craftsman capable of “thinking with his hands”. He knows that an artist devoid of technique is helpless. He conducts his orchestra skilfully, for he knows how to play all the instruments.
The artisans working alongside him must perform with almost obsessive precision. They produce small batches of glasses which fascinate us for their capacity to evoke the value of tradition, of respect for the beauty of manual labor, stylistic research, refined design, and excellent material quality.
Such passion and tenacity have enabled Piero Massaro to enjoy international acclaim within the discipline: he received two nominations, in 2012 and 2018; in 2014 he was awarded a prestigious special prize by the international jury of Silmo D’Or.
And then, in 2019, he also won the Japan Eyewear Award in “Ladies Eyewear” category during the 23rd edition of IOFT.


Activity fields

Press release (1)

"Pixel" collection

The textured “Pixel” styles of the new Piero Massaro collection have arrived like a handful of unusual confetti!
Little fragments of acetate in mouth-watering, scented colours like orange and cinnamon, aniseed and coffee, or strawberry and raspberry, arranged elegantly on chunky eyewear.
And then, like colorful streamers, mismatched temples in bright, vibrant colours burst on to the scene, in total, bold contrast to the Havana brown front pieces, almost as if to soften the typically staunch look of these classic acetates.
Eyewear that winks cheerfully on the face of the wearer: an invitation to tackle life with a smile and make the most of every single fleeting moment. So, an absolute must-have for the times we’re living in!
Never excessive or extravagant, the designer’s style stand out, as always, for its clever balances which, even in the boldest new style details, make for appealing, alluring eyewear.




piccolo p.

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