Updated on 09/20/2021

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Present on exhibition Silmo Paris 2021
From 24 to September 27, 2021
Frames 6 - Fashion design Hall 5a

STEVE McQUEEN

2 Rue Perlet
13007 MARSEILLE
FRANCE

Stands :
  • 5a E129
  • 5a H113
  • Company details
  • Products

Company details

Description

One of the most influential movie stars of all time, Steve McQueen was known as the
ʺKing of Coolʺ
for his headstrong reputation, carefree behavior and nonchalant attitude.
He rose to the top of his fame in the 1960’s and continues to be a fashion icon today.

STEVE McQUEEN EYEWEAR
To control as possible the exploitation and image of Steve McQueen, his son, Chad McQueen, files the trademark SMQ (Steve McQueen) in 2019. This same year, MMC'Eyewear is the first one singns the right to design and distribute under official lisense an optical frame collection.
The goal is to put SMQ Eyewear like the unavoidable men collection for the independents opticians.

THE SMQ COLLECTION
Offers thirty one high-quality designs that incarnate understated elegance with a simultaneously casual and vintage vibe.

Activities

Activity fields

Press release (1)

Steve McQueen Eyewear - Brandbook

09 | 14 | 2021

STEVE McQUEEN
One of the most influential movie stars of all time,
Steve McQueen was known as the
ʺKing of Coolʺ
for his headstrong reputation, carefree behavior and nonchalant attitude.
He rose to the top of his fame in the 1960’s and continues to be a fashion icon today.

STEVE McQUEEN EYEWEAR
To control as possible the exploitation and image of Steve McQueen, his son, Chad McQueen, files the trademark SMQ (Steve McQueen) in 2019. This same year, MMC'Eyewear is the first one singns the right to design and distribute under official lisense an optical frame collection.
The goal is to put SMQ Eyewear like the unavoidable men collection for the independents opticians.

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