For more than 120 years, Lunettes Grasset Associés has been a leading French partner in the optical market. The company, very close to its optician customers, has been able to adapt to the constantly changing requirements of this market.Even today, thanks to the quality of its products and services, Lunettes Grasset Associés is a leading supplier of eyewear optics. Two essential values summarize Grasset. The first is historic, has been a specialist of optic for 4 generations, and every year it creates more than 1,000 models for French and international opticians. The second is more contemporary, Marketer, the optical frame and the sunglass are a fashion accessory, essential for brands. It offers a brand portfolio representing different typologies of consumers : Seiko Titanium, Eden Park, IKKS, Bensimon, Agnès B, and New Balance, launched in 2021 year.
New Balance is one of those sneaker manufacturers whose models are easy recognizable. Struck by the now famous «N», these are indeed recognizable among all thanks to their unique style that the American firm has managed to democratize thanks to the use of high quality raw materials and successful color associations. Also and especially synonymous with performance, New Balance shoes are today references that can be seen at the feet of both sportsmen and streetwear lovers because they can enjoy optimal comfort.The New Balance products are a perfect mix between functionality and fashion, while bringing the powerful technology, style, sought after by the consumer. The optical collection for men, teenagers and children 6-10 years old fits into this physionomy and offers urban sports products, with a commercial design, punctuated by combinations of colors and details, at a very affordable price.